Illustrative launch scenarios, not client results. Every assumption is listed, including the slow early months, so you can check the math. Real results vary.
This example follows a single kitchen gadget from research to month 12 on Amazon FBA, using 2026 fee assumptions and a conservative ad budget. It runs at a loss through month 5, turns a monthly profit in month 6 and recovers cumulative losses around month 11.
Amazon Private LabelThis example follows a new pet supplies brand from trademark filing to month 12, with three months of setup before any sales. It turns a monthly profit in month 7 and is only modestly ahead on a cumulative basis by month 12.
Walmart MarketplaceThis example follows a home storage product line on Walmart Marketplace with Walmart Fulfillment Services over 9 months. It runs a small loss through month 5 and reaches modest monthly profit by month 9 on a lower budget than an Amazon launch.
ShopifyThis example follows a direct-to-consumer fitness accessories store on Shopify that relies on paid social ads for traffic. It loses money for six months as acquisition costs fall and repeat customers build, then turns a modest profit from month 7.
TikTok ShopThis example follows a low-priced beauty accessory on TikTok Shop driven by affiliate creators. A creator video causes a sales spike in month 4, followed by a dip, before sales settle into steadier growth by month 9.
Etsy Print-on-DemandThis example follows a new Etsy shop selling original-design print-on-demand mugs and shirts, with no inventory risk but thin margins per order. It reaches break-even around month 6 and gets a seasonal lift in Q4.
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